Switched site to HTTPS and impressions and visits plummeted In an attempt to resolve the (No Provided) issue in Google Analytics I have switched our site Kingston Search Engine Optimization [yes I am doing SEO backlinking there :)] to HTTPS and experienced a massive drop in impressions and visits. Google Analytics reported no change in actual visits so the issue was left alone to hopefully sort itself out; but it didn't. By the way switching to HTTPS will not resolve the missing keywords in GA, if you analyze the browser requests you will notice Google just plainly strips them from the referral header information. Solution to HTTPS impression drop This was a mystery for a while until today when I found a solution which is very simple. By default Google Web Master Tools creates and tracks sites under HTTP protocol, and treats HTTPS as different sites entirely, just like it treats www.webdesign.danols.com and webdesign.danols.com as separate sites. Creating a new entry th...