Potential trending using the "Position in search results" statistics Recently in the last 2 days our website Danols Web Engineering has achieved 3rd position for "kingston web design" keyword phrase so I have been waiting for my SERP (I finally learned what that stands for!) to stabilize. Reviewing the Google Webmaster tool reports I noticed that the sister phrase "web design kingston" in Google Webmaster tools had a few impressions from the 6-10 spot; the site ranks 13th. Intrigued by this I kept reducing the time range untill I got this: Now Google sorts the above statistic by impression column hence even though they are not showing the exact number (nothing stopping them from doing so) I can conclude that the 6-10 has the most impression. Thinking out loud here this means two things to me, well maybe three: Google is testing a new algorithm and a small percent of people are seeing the site ranking higher. Google is testing the sites