Tuesday, September 11, 2012

Google Analytics or Adwords Reverse Lookup

Locating the administrator of a Google Analytics account

For whatever reasons a client might have not been granted access to their Google Analytics information by their former developer. This normally is not an issue as developer are mostly a friendly bunch and when asked will grant proper access, but what if the former developer's identity is unknown or lost? - yes rather unlikely scenario but this has happened to us and it can happend to you.

Google Analytics tracking ID reverse lookup by ewhois

On the surface ewhois is your typical look up service with the one and important exception is that it allows tracking down the administrator of analytics tracking code. This can be accomplished due to the fact that site tracking codes contain a common id representing the parent account.

Danols Web Engineering Google Analytics tracking codes are UA-12420089-X where X is the unique id of a tracked site. Based on this fact ewhois is able to return other related sites from it's database.

Now with a bit of luck (that the designer is using the same account to track their own site and that ewhois's database contains the information) and some detective work it easy to find the developers business site and their contact information.

Please social this post if it has helped you.

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