Tuesday, June 26, 2012

SERP Position Forecasting Indicator

Potential trending using the "Position in search results" statistics

Recently in the last 2 days our website Danols Web Engineering has achieved 3rd position for "kingston web design" keyword phrase so I have been waiting for my SERP (I finally learned what that stands for!) to stabilize.

Reviewing the Google Webmaster tool reports I noticed that the sister phrase "web design kingston" in Google Webmaster tools had a few impressions from the 6-10 spot; the site ranks 13th. Intrigued by this I kept reducing the time range untill I got this:

Now Google sorts the above statistic by impression column hence even though they are not showing the exact number (nothing stopping them from doing so) I can conclude that the 6-10 has the most impression.

Thinking out loud here this means two things to me, well maybe three:

  1. Google is testing a new algorithm and a small percent of people are seeing the site ranking higher.
  2. Google is testing the sites quality by placing it higher in results and analyzing visit pattern to the site.
  3. Google is ranking my site higher but I am hitting a search data cluster that hasn't updated yet.

Now 1, 2 seem unlikely from the sheer fact that these tests are performed on miniscule percentage of search volume and the keyword phrase has a low search volume which would make statistical testing hard - hence me thinks it's number 3 or some 4 option that would mean the rank is to rise!

If this pans out perhaps then one could daily pull the 'Position in search results' statistics and with some confidence predict if a site would drop or raise. This would obviously be hindered because exact data is obscured by Google.

And with the last statement we might also have a reason why Google is obscuring that data - knowing it exactly would allow for clear direct tracking of what works and what doesn't in the SEO world.

As teaser below is a screen shot summarizing legendary raise of Danols Web Engineering site from obscurity to front page. I do look forward to completing a post on that as I kept the journey and progress very scientific.

1 comment:

  1. I believe the above to be accurate as the site is currently SERP 8th for web design kingston: www.google.ca/search?q=web+design+kingston.

    Furthermore I noticed a similar pattern for FIRST position and keyword 'Kingston web design' which is very exciting! - currently the rank is 2nd for 'Kingston web design' and time will tell.